Thursday, August 20, 2009

Academy of Design offers a wide range of Graphic Design courses

Graphic design today is far away from the long days of mouse - clicking, choosing typefaces, software and paper samples. Graphic design today is a combination of graphics, advertising and multimedia design.
'Graphic Design in Sri Lanka is often synonymous with Computers. But in reality it's only part of the story. Graphic Design is a reflective, problem-solving discipline: a creative process that combines art and technology to visually convey a message to an audience. The graphic designer uses diverse forms of communication beyond the printed matter that is the graphic designer's mainstay. In essence, graphic designers utilize the traditions, cultural heritage, symbols, and civic values of preceding generations into visual forms that are used everyday by nearly everyone.
At the Academy of Design, students learn to formulate vibrant and efficient communication solutions with the imagination of an artist and the meticulousness of a scientist. The Graphic Design Programme stresses creative and intellectual thinking as well as awareness of individual, social, and cultural issues. At the same time, students learn to be concerned about ethical implications and impact on the community. Students are introduced to new technology and use various mediums to translate the verbal message into visual language.
Students gain skills in solving communication problems through research in addition to identifying and evaluating the client and audience needs. These skills enable them to create appropriate and powerful solutions to the tasks assigned.
While students learn about Communication Design in the classroom, they are also exposed to the professional world through guest lectures and field trips aimed at enhancing their knowledge of design in both the academic and professional aspects of the discipline.
Careers
Graduates gain employment in: publishing; web design; advertising; branding; illustration; animation; TV and Video production; graphic design; photography.
A decade ago, design was considered a hobby in Sri Lanka. But now more recently it is being recognized as a profession and a serious educational discipline. This is an important step forward. While many have long known and believed design to be a serious profession, the academy has strived to confirm this belief and has made it a reality. The Academy believes strongly in the importance of the recognition of design as a profession, the academy undergraduate programmes prepare graduates, in combination with the requisite experience and knowledge to be professional designers. Future generations of designers must perform at ever higher levels of professionalism in order to sustain this confidence. The Academy of Design is proud to be a vital part of Colombo's educational and cultural life and a creative force in the continued growth of design as both an educational discipline and a dynamic profession. The Academy hopes that having read this, you will share its enthusiasm for the study of design.

Saturday, August 15, 2009

Study FASHION @ the Academy of Design Colombo’s only fully integrated Design School


At the Academy of Design (AOD), Colombo’s leading Fashion design School, Fashion is not considered a hobby but a serious education discipline”.
The undergraduate Fashion Design program at AOD provides students with the intellectual, conceptual, and technical skills that enable them to be professional fashion designers”. An international faculty, State of the Art Facilities and very current practice in Fashion through many international collaborations; AOD is undoubtedly Colombo’s premier institute to study Fashion Design. With many of its graduates working most of the top companies in Industry to some starting their own successful businesses to many working and studying abroad, AOD ensures they have a solid start to their future.

At AOD, students learn how to develop a fashion from concept to the finished product. Exposure to a complete range of technical skills in model drawing, pattern drafting, draping, illustration, textile design, fashion history are introduced along with a variety of other design related subjects and business subjects to give students a solid start along with digital design forming a substantial component of their studies taught at the state of the Art Digital Design Computer Lab at AOD.

At the end of their studies, a professional runway show highlights the designs created by these fashion students. For this Annual Fashion Show students plan and produce all aspects of the garments, from inspiration to final execution. Each year, the fashion show receives applause from a very large and distinguished audience. The academy held its annual graduation fashion show this year, on the 28th of August. Pictures of the show are highlighted in this article.

AOD graduates are sought after for jobs and every student who has left the corridors of AOD has left either with a job offer or an offer to study abroad. Being the pioneer in Design education in the country and considering the high quality education the students receive, AOD enjoys an enviable reputation. As it enters its ninth year as a school of Design, AOD is proud of its success and the evolution of its programs and what it has grown to become. Today it offers undergraduate programs in further design disciplines in Fashion, Interior and Graphic Design and an option for students to complete a full Bachelors Degree in any one of these disciplines right here in Sri Lanka. Its newest additional is a Jewellery Design program one which is much needed by the industry here.

AOD has much to offer: first-rate international teaching faculty, a comprehensive and challenging academic program, a central facility amidst all the art galleries of which combine to make it the best place to study Fashion design in the country. Its unique position enables its students to achieve incomparable focus in the classroom and subsequent success in an ever expanding and competitive workplace. We hope that having read this, you will share our enthusiasm the study of design. We look forward to welcoming you to AOD and all that it offers.

For further information contact:
International Academy of Design (Pvt) Ltd
29, Lauries Road, Colombo 4
Tel: 94 11 5742480/5742490/5867772-3/2507034,
Email : info@aod.lk URL : www.aod.lk

Thursday, August 13, 2009

Study Interior Design @ The Academy of Design Colombo’s only fully integrated Design School

The Academy of Design prepares young aspiring interior designers to join one of design’s most exciting and important professions, the profession of Interior Design. Today, the value of educational credentials to the interior design community is greater than ever before and The Academy is the only full accredited institute in Sri Lanka that has programs of international repute totally dedicated to interior design and can offer students facilities, equipment, faculty from around the world, and staff devoted to the education and practice of interior design and that of several related fields. What’s more, the Academy is now offering a full BA program in Interior Design that can be fully completed in Sri Lanka.

The scope of work in interior has expanded tremendously. As the built environment of the present day has grown in complexity and diversity, the realm of the interior has become a profession in its own right. While an interior designer works alongside other consultants such as architects, engineers and construction managers, in many cases today projects are handled independently by this new breed of professionals: interior designers. They are not only creative professionals who plan and design public, commercial, recreational, institutional and residential spaces but are also responsible for and qualified in the management of the implementation of such projects. At the Academy students receive a broad education that covers everything from the fundamentals of colour and spatial relationships to the most sophisticated computer-aided design.

The Interior Design program at the Academy has been a success and the Academy of Design (AOD) graduates are sought after for jobs and every student who has left the corridors of AOD has left either with a job offer or an offer to study abroad. Being the pioneer in Design education in the country and considering the high quality education the students receive, AOD enjoys an enviable reputation. As it enters its ninth year as a school of Design, AOD is proud of its success and the evolution of its programs and what it has grown to become. Today it offers undergraduate programs in many design disciplines such as Fashion, Interior and Graphic Design with the option of students obtaining a full Bachelors Degree and obtaining a UK design degree right here in Sri Lanka for these disciplines. Its newest addition is a Jewellery Design program one which is much needed by the industry here.

AOD has much to offer: first-rate international teaching faculty, a comprehensive and challenging academic program, a central facility amidst art galleries, cafes, cultural centres all of which combine to make it the best place to study design in the country. Its unique position enables its students to achieve incomparable focus in the classroom and subsequent success in an ever expanding and competitive workplace. We hope that having read this, you will share our enthusiasm the study of design. We look forward to welcoming you to AOD and all that it offers.
For further information contact: The Academy of Design (AOD), 29, Lauries Road, Colombo 04. Tel: 94 11 5742480, 94-11-5742490, 94-11-5867772 – 3, www.aod.lk

“The core of Interior design is creating emotional spaces. A good designer understands their clientele, responds to their needs, and creates a world of spaces in which they can work, play, and live better”

Academy of Design Sri Lanka » press