Award-winning international design firm 'Addikt' partners with AOD to produce Sri Lanka Design Festival 2011 Graphics. SLDF visual identity – SLDF 2011 visual identity by Addikt is implemented by AOD Graphics Department, and revealed through the official site www.srilankadesignfestival.com
Sri Lanka Design Festival (SLDF) has returned for 2011 with its third edition. The much-awaited festival, added to the anticipation when it recently announced that the globally successful design firm 'ADDIKT design movement' was commissioned to create the Graphics and visual theme for SLDF 2011. In par with SLDF's aim to engage designers and delegates from around the world, upgrading the festival visual campaign to international standards was imminent.
Barry Schwartz the Creative Director/Co-Founder of ADDIKT was a specially invited delegate of SLDF 2010 and is a firm supporter0 of Sri Lanka's mission in becoming a regional leader in design. ADDIKT's core team of designers, directors, artists and animators created a stimulating visual identity for Sri Lanka Design Festival 2011. SLDF organizer, Academy of Design (AOD) is implementing this visual theme through its graphic design department. Alain Parizeau, head of graphics department at AOD said that the identity designed by ADDIKT A close-up on Sri Lanka is a contemporary theme that brings Sri Lanka in to focus; "This theme and motion graphics draw parallels not only to SLDF, but also to Sri Lanka through its associated shapes, colours and movements."
SDLF unveiled its new visual identity with the launch of its website www.srilankadesignfestival.com on the 27th of September. The website launch is leading to the formal announcement of SLDF partners and programme on the 15th of October 2011.
SLDF is partnered by Coats Thread PLC, Textured Jersey, Trade Card, Hellmann, Sri Lankan Airlines, Mount Lavinia Hotel, British Council, Addikt Design Movement, Bates Strategic Alliance PR, Social mIdea and the Norwegian Embassy.
To contact Sri Lanka Design Festival; SLDF secretariat at AOD, 29, Lauries Road, Colombo 04 | (+94) 115 867 772/3, (+94) 115 742 480/90 | info@srilankadesignfestival.com
M L H takes a momentous step towards social sustainability with AOD
 Artisans from Jaffna and Mannar |
 Products developed by the artisans under the guidance and design input from AOD |
Mount Lavinia purchases custom designed hotel range produced by the North- Palmyrah artisans working in Palmyrah Development Borad Centres in Jaffna and Mannar.
This project, 'Design for sustainable Development' (DFSD) which provides stable livelihoods for artisans in rural and war-affected areas in Sri Lanka, was initiated by the Academy of Design (AOD) under the invitation of the reawakening project of the Ministry of Economic Development. DFSD is currently executed under the Palmyrah Development Board (PDB) under the Minitsry of Traditional Industries. The project helps artisans and communities engaged in craft through design, product development while connecting high-end clienteles such as the Mount Lavinia Hotel with the artisans through large quantity production orders.
Artisans from Jaffna, Pungudutivu Island and Mannar visited Mount Lavinia Hotel recently, to present the completed order of Palmyrah products to the hotel.
The General Manager of Mount Lavinia Hotel, Anura Dewapura accepted the products from the artisans. "Mount Lavinia has always been a firm supporter of ecological and social sustainability and has made it an integral part of our corporate value system.
We were delighted to place an order for the products made by these artisans, not only because it helps to establish better livelihoods for them, but also because their new products are specifically designed for our purpose and curate by the project set up by AOD which makes the entire project feasible.
 General Manager of Mount Lavinia Hotel, Anura Dewapura in conversation with the artisans |
 Personal Assistant to the Minister of Traditional Industries, K. Dayananda and Senior Advisor to the Minister of Traditional Industries, Jegarajasingham also attended the event representing Minster of Traditional Industries |
I am honoured to accept this delivery of the products from the artisans themselves," said Dewapura.
 The AOD students, Mufeena Ameen and Insha Fahim who worked on the DFSD project with the artisans and Managing Director of AOD, Linda Speldewinde |
Senior Advisor to the Minister of Traditional Industries Jegarajasingham and Personal Assistant to the Minister of Traditional Industries K. Dayananda, also attended the event representing Minster of Traditional Industries. Representatives of the Sri Lanka Palmyrah Board were present for the event too.
Managing Director of AOD, Linda Spledewinde expressed her thanks to Mount Lavinia Hotel for pioneering in social sustainable hospitality; "This marks the beginning of the involvement of Sri Lanka's hospitality industry with rural livelihood development and thereby becoming a part of the national development agenda through a new angle. We are confident that other leaders in the hospitality industry will join hands with us too."
"Our Income has increased over five fold because of these orders – AOD has worked with us very closely and treat us very sincerely. This order from Mount Lavinia Hotel has helped us to have hope for the future," stated artisans from Jaffna Pungudutivu Island Palmyrah Weaving Centre.
The artisans from Mannar, Pavilanpattu stated that they have had no steady income before this project but now they have a new livelihood that has created for them with a new centre being developed for Plamyrah Weaving.
